– **Project**: Cagnola Hub
– **Date**: June, 2024
– **Location**: Cagnola, Milan
– **Goal**: Enrich the neighborhood with cultural activities and coworking space.
– **Approach**:
– Emphasized proactive, dynamic engagement within the community.
– Hosted a “Lets Talk” event to share vision and mission, focusing on integrating new technologies into a unified user experience, referred to as the metaverse.
– Surprised by high public engagement and participation.
– **Activities**:
– Participated in two events with augmented reality (AR) activities:
– **First Event**: Introduced an AR game “Over the Reality” featuring avatars and a game that blended educationally with the event’s physical location. Notable for participant interaction and social media reach.
– **Second Event**: Expanded to include other local associations through AR avatars and 3D animated logos, highlighting community involvement and special interest from local alpini (mountain troops).
– **Collaborations**:
– Partnered with Foto Raccordi to integrate historical photographs into AR experiences, enhancing cultural and historical engagement.
– **Impact**:
– Demonstrated that digital innovation and cultural growth can be led by those with an interested and responsible approach to new technologies, not just digital natives.
– Introduced gamification and navigational features not previously integrated.
– **User Experience Instructions**:
- **Download**: “Over the Reality” app.
- **Access**: Follow a specific link or QR code on a smartphone, continue as a guest, and opt for remote experience visitation.
- **Engagement**: Scan the floor until activation, look for the entrance marked “ENTER”, find an association near the door, and use features for creating videos/photos.
- **Map Access**: Alternatively, find the experience on a map at Via Pacinotti under “LIVE” for “CAGNOLA IN FESTA”, then proceed as above.
- **Content Creation**: The app allows taking and sharing photos or videos, enhancing visibility across diverse environments.
– **Project**: AR Menus for Milan Restaurants
– **Date**: March 14, 2024
– **Organizer**: Metagate
– **Objective**: Transform restaurant menus in Milan and surrounding areas into engaging visual experiences using augmented reality (AR).
– **Implementation**:
– **Selection**: 10 locations will be chosen.
– **Customization**: Each selected restaurant will receive a customized AR menu experience.
– **Technology**: Customers will access menu presentations and descriptions via smartphones, with future plans to integrate experiences with Apple Vision PRO and Meta Quest3.
– **Example**: Demonstrated with a “giro pizza” AR menu for LUX Gourmet Social Club on the AR platform Over the Reality.
– **Participation**:
– **Application**: Through a submission form.
– **Requirements**: Selected locations must provide an updated menu (.pdf) and a vector logo (.svg).
– **Cost**: Locations cover the land purchase cost on Over the Reality, ranging from 10 to 100€.
– **Benefits**:
– **Visibility**: Attracts new customers through a visual and interactive experience.
– **Marketing**: Differentiates from competitors with a unique menu exploration method.
– **Engagement**: Provides a memorable customer experience.
– **Development Cost**: Zero, leveraging the opportunity to develop an AR experience.
– **Selection Criteria**:
- Presence of a dedicated contact and IT/Web3 enthusiast staff.
- Location’s interest in promoting the AR experience.
- Location’s standing.
– **Additional Information**:
– The call remains open until all 10 slots are filled.
– Development of individual projects may begin even while the call is still open.
– Opportunity highlighted as pioneering in the digital dining era.
– **Project**: Evolution Through Geological Eras – AR Edutainment
– **Date**: March 12, 2024
– **Organizer**: Metagate
– **Objective**: To create an augmented reality (AR) installation that allows users to experience different geological eras and their distinct life forms, from dinosaurs to mammoths, in their current environment.
– **Features**:
– **Accessibility**: Available through any smartphone via the “Over the Reality” app.
– **Interactivity**: Users can select different geological eras to see era-specific creatures like T-rexes appear in their surroundings, whether at home, on the street, or in the office.
– **Educational Purpose**: Aims to enhance learning for primary school children by making prehistoric life forms accessible and observable beyond textbooks, using AR technology to stimulate interest and learning.
– **User Experience**:
– **Engagement**: The experience is designed to be engaging and educational, making it suitable for school use.
– **Future Access**: Plans to make the experience accessible through AR headsets, such as Meta Quest3, similar to other Metagate experiences.
– **Special Mention**:
– **Creation**: Developed specifically for AR KID at Sxsw.
– **Location**: Geolocated in Austin, Texas, certified by a dedicated POAP NFT.
– **Collaborators**: Thanks to Hexidized and Ardoda for their partnership in the project.
– **Event**: AR-NFT Fest Lugano
– **Date**: June 2023
– **Location**: Lugano
– **Objective**: Celebrate the Bored Apes NFT community and the city of Lugano with an AR game.
– **Game Features**:
– **Concept**: A fun experience paying homage to the Bored Apes community and Lugano’s lake.
– **Icon**: Used an image of a Mutant Ape (by Michele Zanello) riding a jet ski and throwing bananas.
– **Interaction**: Bananas explode into many when clicked, adding a fun element that became especially popular among children.
– **Learnings**:
– **Testing Importance**: Emphasized the value of trying and testing to understand what truly works.
– **Generational Usage Gap**: First AR experience on OVER highlighting clear differences in usage and appreciation across age groups.
– **User Preferences**:
– Young Audience: Prioritizes dynamic interaction over graphics.
– Older Audience: Prefers graphics and animations, with less emphasis on interactive dynamics.
– **Conclusion**:
– **Insight**: The experience provided key insights into designing AR content tailored to different age groups, highlighting the importance of engagement mechanics for younger users and visual appeal for older ones.
– **Impact**: Marked as a significant learning experience from participating in a major event like the NFT Fest in Lugano.